Our quippy “Fruitisms” campaign reminded young adults that wearing Fruit of the Loom simply feels good. And that we sell more than just tighty whities.
Then we brought our feel good vibes to TikTok.
Made at GSD&M CD Tiff McKee, Jess Zalaznick ACD Danae Belanger, Madison Jackson CW Jeanne Janutol, Shannon Gill AD Britney Drotleff, Jared Young SOCIAL strategist DAKOTA LOWE
