FRUIT PEOPLE — Jeanne Janutol | writes well with others

to get the word out about FRUIT OF THE LOOM’s new line of travel underwear,
we sent the fruit people on a spring break road trip.

OUR videos generated over 7 MIllion views.
THEY’RE the brand’s highest performing tiktoks to date.

THEN WE TURNED A laundromat into a club.
Case study video coming soon

MADE AT GSD&M
GCD Wade alger
CD Jessica Zalanznick, Joel Williams
CW Jeanne Janutol
AD Claire Baffoe
Director lj johnson

AWARDS
SHORTY – WINNER, STORYTELLING
SHORTy – finalist, retail & e-commerce
SHORTY – audience honor, humor