Bananas are being attacked by a soil-dwelling fungus called Panama Disease, and it's making Chiquita sad.
To kick off the campaign, we’ll replace the happy Chiquita sticker with our sad one in all grocery stores.
Custom blue grips will leave a fading imprint on the consumer’s hand, reminding them to visit ChiquitaNeedsYou.com at bike share stations.
Upon visiting our site, the consumer will be able to learn more and donate.
After donating, consumers can share words of encouragement for bananas that will autofill on Chiquita's Twitter feed.
An interactive billboard in Times Square will encourage consumers to send a text.
The text response will direct them to our microsite to donate.
Immediately after donating, they’ll receive a personalized thank you from the Chiquita billboard.
